Company News

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Posted on Dec 17, 2014 in Company News

ALEX BRANDS™ Acquires ShrinkyDinks®

ALEX BRANDS™ Acquires ShrinkyDinks®

Iconic novelty toy and activity kits to be incorporated into ALEX BRANDS family of brands

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Posted on Dec 1, 2014 in Company News

Alex Brands Official Sponsor of Toys for Tots

Alex Brands Official Sponsor of Toys for Tots

ALEX BRANDS® is joining the charitable program at this time to help benefit children and families for the current Holiday season by becoming an official sponsor of Toys for Tots.

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Posted on Oct 30, 2014 in Company News

Former President of U.S. Division of Toys R Us and President of Mattel Brands Joins ALEX BRANDS Executive Leadership Team

ALEX BRANDS® Names Industry Veteran Neil Friedman President and CEO Fairfield, NJ, October 29, 2014 – The ALEX BRANDS® family of brands, which includes ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL®, ZOOB®, BACKYARD SAFARI®, ZILLIONZ® and CITIBLOCS®, today announced that industry veteran Neil Friedman has been named President and CEO. Friedman, who joined the ALEX BRANDS® board of directors earlier this year, was most recently President of the U.S. division at Toys “R” Us. He was also previously President at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal...

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Posted on Sep 29, 2014 in Company News

Alex Brands Continues Expansion with Sales and International Team Hires

Alex Brands Continues Expansion with Sales and International Team Hires

ALEX BRANDS® Continues Expansion with Sales and International Team Hires   Opens New Worldwide Headquarters and Distribution Center in NJ, Expands Distribution Center in MI to Support Global Growth Names Industry Veteran Neil Friedman to Board of Directors Fairfield, NJ, September 29, 2014 – The ALEX BRANDS® family of brands, which includes ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL®, ZOOB®,  BACKYARD SAFARI®, ZILLIONZ® and CITIBLOCS®, today announced the appointment of two seasoned consumer products executives to help continue advancing growth in the U.S. and Internationally....

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Posted on May 19, 2014 in Company News

Alex Brands Family of Brands Grows

Alex Brands Family of Brands Grows

The assets of Summit Products, which include BACKYARD SAFARI®, ZILLIONZ®, COVERT FORCE®, TEST PILOT® and STINK BUGZZZ™ brands, will be incorporated into the ALEX BRANDSTM family of leading toy brands. In a separate transaction, Propel Equity Partners has also acquired CitiBlocs®, a line of high quality, precision cut wood construction blocks….

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Posted on May 12, 2014 in Company News

Expanded Canadian Recall:  POOF-Slinky Inc. voluntarily recalls various Scientific Explorer Science Education Kits

Expanded Canadian Recall: POOF-Slinky Inc. voluntarily recalls various Scientific Explorer Science Education Kits

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Posted on Feb 13, 2014 in Company News

ALEX BRANDS™ Launches 150 New Products at Toy Fair 2014

ALEX BRANDS™ Launches 150 New Products at Toy Fair 2014

New Family of Leading Toy Brands, Comprised of ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL® and ZOOB®, Offers a Counter Point to Digital and Video Games Northvale, NJ, February 12, 2014 – The ALEX BRANDS™ family will build on its heritage of delivering high quality, innovative toys that encourage exploration, foster confidence, and introduce valuable lifetime skills with over 150 new product offerings at Toy Fair 2014. “We offer parent alternatives to the influx of digital and video games on the market by providing children with playtime toys that encourage creative and active...

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Posted on Jan 29, 2014 in Company News

Introducing the ALEX BRANDS™  Family of Leading Toy Brands

Introducing the ALEX BRANDS™ Family of Leading Toy Brands

ALEX TOYS®, POOF-SLINKY® and ZOOB® Come Together Under New Collective Brand Identity Northvale, NJ, January 29, 2014 – ALEX TOYS®, POOF-SLINKY® and ZOOB® announced today the formation of ALEX BRANDS™ , a family of brands which includes some of the most iconic names in the toy industry, including ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORERTM, IDEAL® and ZOOB®. The ALEX BRANDS™ for all of our retail partners,” says Keller. The recent consolidation of design and product development within the internal team in Northvale, NJ has enabled a heightened focus on innovation and trend leadership....

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