Company News

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Posted on May 19, 2014 in Company News

Alex Brands Family of Brands Grows

Alex Brands Family of Brands Grows

The assets of Summit Products, which include BACKYARD SAFARI®, ZILLIONZ®, COVERT FORCE®, TEST PILOT® and STINK BUGZZZ™ brands, will be incorporated into the ALEX BRANDSTM family of leading toy brands. In a separate transaction, Propel Equity Partners has also acquired CitiBlocs®, a line of high quality, precision cut wood construction blocks….

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Posted on May 12, 2014 in Company News

Expanded Canadian Recall:  POOF-Slinky Inc. voluntarily recalls various Scientific Explorer Science Education Kits

Expanded Canadian Recall: POOF-Slinky Inc. voluntarily recalls various Scientific Explorer Science Education Kits

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Posted on Feb 13, 2014 in Company News

ALEX BRANDS™ Launches 150 New Products at Toy Fair 2014

ALEX BRANDS™ Launches 150 New Products at Toy Fair 2014

New Family of Leading Toy Brands, Comprised of ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORER®, IDEAL® and ZOOB®, Offers a Counter Point to Digital and Video Games Northvale, NJ, February 12, 2014 – The ALEX BRANDS™ family will build on its heritage of delivering high quality, innovative toys that encourage exploration, foster confidence, and introduce valuable lifetime skills with over 150 new product offerings at Toy Fair 2014. “We offer parent alternatives to the influx of digital and video games on the market by providing children with playtime toys that encourage creative and active...

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Posted on Jan 29, 2014 in Company News

Introducing the ALEX BRANDS™  Family of Leading Toy Brands

Introducing the ALEX BRANDS™ Family of Leading Toy Brands

ALEX TOYS®, POOF-SLINKY® and ZOOB® Come Together Under New Collective Brand Identity Northvale, NJ, January 29, 2014 – ALEX TOYS®, POOF-SLINKY® and ZOOB® announced today the formation of ALEX BRANDS™ , a family of brands which includes some of the most iconic names in the toy industry, including ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORERTM, IDEAL® and ZOOB®. The ALEX BRANDS™ for all of our retail partners,” says Keller. The recent consolidation of design and product development within the internal team in Northvale, NJ has enabled a heightened focus on innovation and trend leadership....

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Posted on Sep 11, 2013 in Company News

Propel Equity Partners Acquires ZOOB

Propel Equity Partners Acquires ZOOB

ZOOB, the award-winning open-ended construction toy line joins POOF®-ALEX® family of leading toy brands on Propel Equity Partners roster

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Posted on May 1, 2013 in Company News

Propel Equity Partners Acquires ALEX®

Propel Equity Partners Acquires ALEX®

Propel Equity Partners, a private equity rm focused on investing and creating value in leading consumer brands, has acquired ALEX®, a leading maker of children’s creative products.

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Posted on Jan 2, 2013 in Company News

Propel Equity Partners Acquires Fundex Games Ltd.

Propel Equity Partners Acquires Fundex Games Ltd.

Propel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired Fundex Games LTD., a leading maker of popular games.

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Posted on Jul 27, 2012 in Company News

Propel Equity Partners Invests in POOF®-Slinky®, Inc., Makers of Iconic Slinky®, POOF® and Ideal® Brand Toys

Propel Equity Partners Invests in POOF®-Slinky®, Inc., Makers of Iconic Slinky®, POOF® and Ideal® Brand Toys

Partnering With POOF-Slinky Management to Continue Rapidly Growing the Business

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