Company News

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Posted on Jan 29, 2014 in Company News

Introducing the ALEX BRANDS™  Family of Leading Toy Brands

Introducing the ALEX BRANDS™ Family of Leading Toy Brands

ALEX TOYS®, POOF-SLINKY® and ZOOB® Come Together Under New Collective Brand Identity Northvale, NJ, January 29, 2014 – ALEX TOYS®, POOF-SLINKY® and ZOOB® announced today the formation of ALEX BRANDS™ , a family of brands which includes some of the most iconic names in the toy industry, including ALEX TOYS®, POOF®, SLINKY®, SCIENTIFIC EXPLORERTM, IDEAL® and ZOOB®. The ALEX BRANDS™ for all of our retail partners,” says Keller. The recent consolidation of design and product development within the internal team in Northvale, NJ has enabled a heightened focus on innovation and trend leadership....

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Posted on Sep 11, 2013 in Company News

Propel Equity Partners Acquires ZOOB

Propel Equity Partners Acquires ZOOB

ZOOB, the award-winning open-ended construction toy line joins POOF®-ALEX® family of leading toy brands on Propel Equity Partners roster

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Posted on May 1, 2013 in Company News

Propel Equity Partners Acquires ALEX®

Propel Equity Partners Acquires ALEX®

Propel Equity Partners, a private equity rm focused on investing and creating value in leading consumer brands, has acquired ALEX®, a leading maker of children’s creative products.

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Posted on Jan 2, 2013 in Company News

Propel Equity Partners Acquires Fundex Games Ltd.

Propel Equity Partners Acquires Fundex Games Ltd.

Propel Equity Partners, a private equity firm focused on investing and creating value in leading consumer brands, has acquired Fundex Games LTD., a leading maker of popular games.

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Posted on Jul 27, 2012 in Company News

Propel Equity Partners Invests in POOF®-Slinky®, Inc., Makers of Iconic Slinky®, POOF® and Ideal® Brand Toys

Propel Equity Partners Invests in POOF®-Slinky®, Inc., Makers of Iconic Slinky®, POOF® and Ideal® Brand Toys

Partnering With POOF-Slinky Management to Continue Rapidly Growing the Business

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Posted on Sep 8, 2011 in Company News

POOF® – Slinky® Acquires Scientific Explorer™ and Fuzzoodles® Product Lines

POOF® – Slinky® Acquires Scientific Explorer™ and Fuzzoodles® Product Lines

POOF®-Slinky®, Inc., Plymouth, MI., has acquired the Scientific Explorer™ and Fuzzoodles® product lines, and other related assets, from Elmer’s Products, Inc. Both product lines, formerly assets of Elmer’s Giddy Up division, have extensive North American and international distribution.

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