Posted on Sep 8, 2011 in Company News
POOF®-Slinky®, Inc., Plymouth, MI., has acquired the Scientific Explorer™ and Fuzzoodles® product lines, and other related assets, from Elmer’s Products, Inc. Both product lines, formerly assets of Elmer’s Giddy Up division, have extensive North American and international distribution.
The Scientific Explorer line, a decades long mainstay in the science and activity category, consists of a wide range of multi-faceted kits that introduce hands-on science in a fun, easy format. Several kits such as Bubble Gum Activity Kit, Spa Science, Meteor Rocket Kit and Magic Science Wizards, cover the quirky side of science, and within each kit, combine an equal mix of education and activity to capture kids’ interest and imagination.
Fuzzoodles, an activity line made up of fluffy, colorful noodles that bend and twist, were introduced in 2010 and promoted through television, print and social media outlets. Each product in the activity line includes an array of wacky accessories that allow a child to flip and switch parts to create endless customized characters. Products such as Monster Madness, Crazy Critters, Glamour Girl, and Plush Pals are a few of the many items within the line.
According to Ray Dallavecchia, President and CEO of POOF®-Slinky®, Inc., “we are pleased to add these innovative product lines to our portfolio of brands. We believe with the addition of the Scientific Explorer line, POOF®-Slinky®, Inc. will be the premier provider of science and activity related products in the industry. The Fuzzoodles line will broaden our activity range under the Ideal® brand, and give us a platform to expand further within this category.”
Elmer’s Products, Inc., headquartered in Columbus, Ohio, has been a trusted brand and industry leader for more than 60 years. Elmer’s produces a variety of well-known adhesives, arts and crafts, DIY, educational and office products developed to provide project solutions and inspire people to create, build and learn for life. Elmer’s also markets the number one instant adhesive in the U.S., Instant Krazy Glue®, and X-ACTO®, a leader in innovative cutting blades, knives, and office supplies.
POOf®-Slinky®, Inc., is the maker of Poof®, Slinky®, and Ideal® branded toys and games, which consist of POOF® foam balls and toys, the world famous Slinky®, Slinky Science®, and other Slinky® branded toys, and Ideal® branded board and table top games.