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"It's
Slinky®," has been continuously
on television longer than any of
the national commercial jingles.
There have been many well-known
jingles promoting products and corporations,
but their lives on television have
seldom extended beyond a few years.
 The
words and music received their first
television exposure in 1963, when
they were composed for a commercial,
which featured the actual sound
of a Slinky® "walking down
stairs" to the beat of the
music. The lyrics have been changed
many times during the life of "It's
Slinky®," but the tune
has always been the same and it
has been used in countless movies
and television programs. The lyrics,
translated into French, Spanish,
etc. and are
used in various countries of the
world.
One of the
early commercials using Slinky®
jingles was selected for use on
a Johnny Carson Productions special
on Great TV commercials, hosted
by Ed McMahon in 1984. The jingle
is one of the 50 featured on a compact
disc entitled "Tee Vee Tunes:
The Commercials" and produced
by TVT Records of New York.
While Slinky®
is still springing along after 50
years, the Slinky® jingle continues
to provide the sound behind the
ever-changing video of Slinky®
commercials.
"It's
Slinky®" has most certainly
established itself as one of the
all-time TV jingle classics.
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